Mr Allen, who currently heads up AHDB’s export, marketing and education teams, has spent almost 20 years in the red meat sector. He joined AHDB’s predecessor the Meat and Livestock Commission (MLC) in 1998 and subsequently went on to lead the regional manager team at the English Beef and Lamb Executive (EBLEX), becoming Director of EBLEX in 2009.
He said: “I am really looking forward to the new challenge. For the first time in 40 years, the UK is now writing its own UK food strategy and it is important the meat industry and BMPA both play their part in shaping and developing that strategy.
“The meat sector is an important part of the UK economy, creating jobs, generating exports, and helping the economy grow. It plays a vital role in giving the consumer a quality product admired all over the world.
“AHDB now has a new vision and strategy which is supported by a great team of people. Staff are working incredibly hard to develop those all-important opportunities post Brexit for farmers, growers and the supply chain.
“It has been a privilege to work at AHDB, and I look forward to continuing to work with AHDB - albeit in a different capacity.”
Jane King, AHDB’s Chief Executive, paid tribute to Mr Allen’s work on behalf of farmers and growers: “Nick has been instrumental in bringing together AHDB’s export and market development staff into a strong and effective team which will be critical in helping the industry navigate the opportunities posed by Brexit. We wish him well in his new role.”
Peter Mitchell, BMPA President, added: “I am delighted Nick will be joining us as our new Chief Executive. He brings with him a wealth of experience and will be joining the organisation at an exciting and challenging time for the meat sector.
“The Council and I are looking forward to working with Nick over the coming months as he seeks to engage with the membership and provide strategic leadership to the BMPA.”
Mr Allen will take up his new post in mid February. Christine Watts, AHDB’s Chief Officer for Communications and Market Development will assume responsibility for the Market Development Director role on a temporary basis.
Notes to editors
AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at www.ahdb.org.uk.
The British Meat Processors Association (BMPA) is a trade association representing a range of businesses from smaller progressive abattoir businesses supplying local customers to large consumer brand owners. Its members supply branded and retailer own-label meat and meat products across a range of different meat species and foods. For more information visit www.bmpa.uk.com