Contents tagged with trends

30 January 2024

Contrary to popular belief, the proportion of food chosen for health reasons is not typically at its highest in January

14 December 2022

Canadian consumers are ethnically diverse which has a profound influence on the foods purchased and eaten. We discover what the opportunities are for British meat, dairy and potatoes.

14 December 2022

Vietnamese consumers have growing incomes and there is an increasing appetite for high-value imported foods. Food safety and health and wellness are priorities when choosing food.

14 December 2022

Japan's consumers are wealthy, highly urbanised and ageing. They seek convenient meals to fit around their busy lives and have a strong interest in health and wellbeing. We identify opportunities in Japan for exporters of British foods.

14 December 2022

Chinese consumers are becoming increasingly wealthy and their dietary patterns are changing. We take a look at how these changes are affecting demand for imported food and where the opportunities lie for exporters to China.

14 December 2022

The United States has some of the highest levels of food consumption in the world. We discover how their desire for low cost but high quality affect consumer demand and how premium British products could stand out in this highly competitive market.

7 May 2019

This outlook is based on the latest data available, combining feedback and insight from contacts across the agri-food industry with AHDB sector specialists’ expertise. What follows is an examination of the factors affecting different sectors. Whether you’re using it for business planning, aiming to understand the market dynamics or just interested in a flavour of what agriculture faces in the year ahead, I hope you find this publication useful and informative.

27 November 2019

The value of the eating-out market is nearly as big as retail, highlighting its importance to understand as a category. Find out about market performance, with a deep dive on proteins, and wider category trends.

4 June 2019

Is free-from here to stay?

3 June 2019

We learn about trends in breakfast consumption

3 June 2019

We take a look at changing attitudes towards eating and what that means for the future

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