Brexit: fit for the future

Fit for the future (FFTF) is about looking at your business as a business, putting together a plan of where you want to go and making informed business decisions.

Latest AHDB Brexit news

20 December 2018

The government has released some technical notices looking at providing guidance for no deal Brexit planning. The notices can be found here and look at a wide range of topics including; farming and fishing, importing and exporting as well as the environment.

19 December 2018

What will the EU budget look like post-Brexit?

As part of FFTF, we’re developing tools like our Brexit Impact Calculator and our farm benchmarking software, Farmbench.  Alongside this, we also produce a range of tools and resources that can help you work through business planning issues.

We’re also broadening the scope of our skills programme and running regular on and offline workshops to approach the subject of farming and growing business in as many ways as possible.

Take a look at our tools, resources and latest Horizon reports on the issues we see affecting the agriculture and horticulture industry


Central to getting fit for the future is a deeper, more sophisticated understanding of your business.

Having a clear view of your operating costs and how you compare to similar farmers, enterprises and the industry as a whole can help identify areas in need of attention, or opportunities for growth. 

If you're interested in anonymously benchmarking your farm, try our free-to-use benchmarking tool: Farmbench

Skills programme

There is widespread recognition that the industry’s skills needs should be better assessed, understood and delivered and that employers should be encouraged to view labour as a key asset and investment not just a cost.

Transforming the industry’s approach to skills and securing a professional image will require concerted effort and collaboration over time - but we think it's a vital to part of creating a truly worldclass industry here at home. 

Consumer insight

Keeping the consumer front-of-mind can bring significant business benefits for farmers and growers.

Our consumer insight team work to provide the agriculture and horticulture industries in the know when it comes to the shifting trends and tastes of people at home and abroad. 

Read our latest consumer insight articles below, or visit the consumer insight section for all our features, reports and presentations. 

Latest Horizon reports

30 November 2018

This outlook is based on the latest data available, combining feedback and insight from contacts across the agri-food industry with AHDB sector specialists’ expertise. What follows is an examination of the factors affecting different sectors. Whether you’re using it for business planning, aiming to understand the market dynamics or just interested in a flavour of what agriculture faces in the year ahead, I hope you find this publication useful and informative.

30 October 2018

AHDB previously published ‘Brexit scenarios: An impact assessment’, aiming to help farmers and growers understand the potential impact of Brexit on their sector.

28 September 2018

AHDB has revealed eight key factors that are the hallmarks of high performing farm businesses in a new report

18 September 2018

Following on from ‘Brexit Scenarios – an impact assessment’, which focused on how Brexit could impact farmers’ profit levels, we now turn to potential implications post-farmgate.

6 September 2018

AHDB commissioned this study to examine the impact of Brexit post-farmgate on the malting and milling industries, following feedback from levy payers on their earlier study ‘Brexit scenarios – an impact assessment’.

31 March 2018

As Brexit draws closer, we hear much about the opportunities new export markets present for British food and farming products.

2 January 2018

The UK undoubtedly has some of the most productive, dynamic and inspirational farming and growing businesses in the world.

15 November 2017

Brexit is by far the biggest threat to Scottish agriculture and we need to get ready to meet this unprecedented challenge.