Management Team

Chair - Sir Peter Kendall

Sir Peter Kendall is a fifth generation arable farmer from Eyeworth in East Bedfordshire. He took a degree in Agricultural Economics at Nottingham University before returning to a traditional mixed farm in 1984. The farm today is a specialist arable unit that undertakes contract farming for a number of local farmers, cropping in total 2300 hectares. 

President of the NFU for 8 years, Peter's overriding passion has been to change the image of farming from an old fashioned industry to one that is innovative, exciting and central to facing the global challenges depicted in the UK Government’s Foresight Report on the Future of Food and Farming.

Peter was appointed Chair of AHDB in 2014.

Chief Executive Officer - Jane King

Prior to joining AHDB as Chief Executive in February 2015, Jane was Editor and Editorial Director of the Farmers Weekly Group. During her time at Farmers Weekly, she oversaw a complete repositioning of the title, revitalising its products, developing new services and overseeing organisational change.

As a senior executive at Reed Business Information (RBI) for over 30 years, Jane has significant experience providing information and services to a range of industries as diverse as retail, health, social care, employment law and hospitality.

AHDB Board

The AHDB Board consists of nine members - the chairs for each of the six sector advisory boards and three independent members - and the Chair. Their appointments are for varying periods of up to four years. Selection and appointment of the members of the board is carried out by Defra under the rules of the Office for the Commissioner of Public Appointments (OCPA).

Sophie Churchill OBE

AHDB Board and Potato Sector Chair

Gwyn Jones

AHDB Board and Dairy Sector Chair

Will Lifford

AHDB Independent Board Member

George Lyon

AHDB Independent Board Member

Mike Sheldon

AHDB Board and Pork Sector Chair

Janet Swadling

AHDB Independent Board Member

Paul Temple

AHDB Board and Cereals & Oilseeds Sector Chair

Adam Quinney

AHDB Board and Beef & Lamb Sector Chair

Hayley Campbell-Gibbons

AHDB Board and Horticulture Sector Chair

AHDB Leadership Team

Christine Watts

Chief Communications and Market Development Officer

Ken Boyns

Chief Finance and Operations Officer

Rebecca Geraghty

Chief Technical Officer (Interim)

Richard Laverick

Chief Technical Officer

Tom Hind

Chief Strategy Officer